A plain-English explanation of the cookies and similar technologies we use on ecsolution.co.uk.
This Cookie Policy explains what cookies we use on ecsolution.co.uk, what they do, and how you can control them. It should be read alongside our Privacy Policy, which explains how we handle personal data more broadly.
Cookies are small text files that a website can store on your device when you visit. They let the site remember things about your visit (such as whether you have accepted analytics tracking) and can also help the website owner understand how the site is being used.
Similar technologies (pixels, local storage, and session storage) do related jobs. Where we refer to "cookies" in this policy, we mean all of these together.
We keep our cookie use to a minimum. The table below lists the specific cookies set when you visit our site.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users to measure how visitors use our site. | 2 years |
| _ga_<ID> | Google Analytics 4 | Maintains the session state for analytics measurement. | 2 years |
| ec_cookie_consent | EC Solution | Remembers your cookie preference so we do not ask you again on every visit. | 12 months |
We do not use advertising cookies, social media tracking pixels, or third-party marketing trackers. If we add any in future, this policy will be updated and you will be asked to consent before they are set.
These are required for the site to work properly. The cookie that stores your cookie preference falls into this category. We do not need consent to set these, but we want you to know they exist.
Google Analytics 4 helps us understand how visitors use the site in aggregate. Which pages are most read, how people find us, and where our tools are most useful. The data is anonymised before reports are produced. We use this information to improve the site; we do not use it to identify individuals.
Analytics cookies are only set if you give us consent via the cookie banner. If you decline, or have not yet made a choice, no analytics cookies are loaded.
You are always in control of cookies.
Via our cookie banner. When you first visit the site, you can choose to accept or decline analytics cookies. You can change your preference at any time by clearing the site data in your browser, which will prompt the banner to reappear on your next visit.
You can also manage cookies directly in your browser. Most browsers allow you to see, delete, or block cookies. The exact steps depend on the browser; the websites for Chrome, Safari, Firefox, and Edge all provide detailed instructions.
Blocking all cookies may affect how some websites function, though our site is designed to work normally regardless of your cookie choice.
Our site respects the browser-level "Do Not Track" setting and the Global Privacy Control (GPC) signal where present. If either is enabled, we treat it as a signal that you do not want non-essential cookies set, and we do not load analytics cookies for your visit.
Some of our cookies are set by Google Analytics, a third party. Google processes data in line with its own privacy terms and technical safeguards. If you would like to know more or to opt out of Google Analytics across all sites, Google provides a browser add-on at tools.google.com/dlpage/gaoptout.
Our two free tools (the Financial Leak Calculator and the Scale-up & Exit Readiness Assessment) use Netlify Forms to submit lead data. Netlify does not set tracking cookies through our site, but does process form submissions on our behalf as described in our Privacy Policy.
We may update this policy from time to time. The "Last updated" date at the top of this page indicates when it was last revised. Material changes will be communicated by an appropriate notice on the website.
Questions about cookies on our site can be sent to hello@ecsolution.co.uk.