Articles on what good financial leadership looks like in ambitious UK businesses. Written from the perspective of someone who has sat in the room across every kind of finance challenge, not from behind a desk theorising about it.
The Insightful CFO is the content platform behind EC Solution. The writing covers fractional CFO practice, PE readiness, cash management, M&A, governance, and the commercial realities of building a finance function that actually supports growth rather than just recording it.
All articles are published first on LinkedIn, where the audience is a mix of founders, CEOs, investors, and senior finance professionals. The conversations in the comments tend to be as useful as the articles themselves. Follow the page there to read as they are published.
The articles linked below are a curated selection of the longer-form writing. The shorter posts, threads, and responses to current topics live on LinkedIn directly.
Shorter posts, responses to current topics, and the day-to-day thinking of a senior finance leader working with UK SMEs. Published several times a week.
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